Digital transformation is a key driver for revitalizing local economies and modernizing small businesses. By adopting digital solutions, these enterprises can boost their efficiency and competitiveness in response to changing market dynamics.

Telecom operator Orange Morocco and online commerce platform Chari.ma announced a strategic partnership on Monday, October 28, aimed at accelerating the digital transformation of Morocco's local retailers.

“This partnership with Chari.ma reflects our commitment to supporting Morocco’s digital transformation. By equipping local Moroccan retailers with the most effective digital tools, we are helping to enhance the appeal of our digital ecosystem,” said Hendrik Kasteel, CEO of Orange Morocco.

Under this agreement, Chari.ma will directly integrate Orange's services into its e-commerce app, providing retailers with essential opportunities for growth and modernization. The initiative aligns with the Morocco Digital 2030 strategy, which seeks to expand the digital economy and promote financial inclusion across the country.

This project is anounced amid a strong expansion of local retail in the kingdom. According to data provided in 2023 by Minister of Industry and Commerce Ryad Mezzour, local retail represents 58% of the sector's transactions, 6% of job opportunities, and 80% of sales points in Morocco. This collaboration is expected to enhance the competitiveness of small businesses and strengthen Morocco's digital ecosystem by making digital tools more accessible and better suited to the needs of local retailers.

Samira Njoya