Orange MEA Launches Engage for Change Program to Strengthen CSR Commitment

By : Samira Njoya

Date : jeudi, 06 juin 2024 08:43

Africa, rich in natural resources and biodiversity, faces numerous major environmental challenges. Orange and its employees are committed to helping reduce these threats through various initiatives.

On Wednesday, June 5, Orange Middle East and Africa unveiled the Engage for Change program in collaboration with its employees to reinforce their ongoing commitment to corporate social responsibility (CSR). The program aims to positively impact society and the environment while enhancing team cohesion.

"This platform is a powerful tool for uniting our teams around shared values. Every initiative, every action taken by our employees demonstrates our collective ability to bring about significant change. We’re proud to see this commitment come to fruition and to witness the positive impact it generates," said Asma Ennaifer, Executive Director of CSR and Communication at Orange Middle East and Africa.

Through the interactive platform engageforchange.orange.com, employees are actively encouraged to participate in social and environmental initiatives that have a concrete and positive impact on our communities. These initiatives include local projects, partnerships, and eco-responsible actions. Encouraged actions encompass reducing carbon footprints, supporting local communities, promoting education and health, and engaging in sustainable projects.

Throughout the day on June 5, and across the region, several local initiatives were organized to demonstrate the tangible impact of the platform. In Mali, for example, a team of 200 Orange employee volunteers participated in the reforestation of an urban park dedicated to children by planting 1,000 trees, contributing to the fight against desertification and creating green spaces for the youth.

Additionally, other notable initiatives include awareness campaigns on the importance of recycling and electronic waste management, training workshops for young people on digital skills, and partnerships with local NGOs to support vulnerable populations. These collective efforts reflect Orange Middle East and Africa's commitment to playing an active and responsible role in sustainable development and the well-being of the communities it serves.

Samira Njoya

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