In today's digital world, AI is crucial for business growth. To remain competitive, small and medium-sized enterprises (SMEs) need to adopt these technologies, boosting both innovation and efficiency.
The General Confederation of Moroccan Enterprises (CGEM) announced, yesterday, the launch of “Génération AI: Booster 1000 PME Marocaines,” a program to help 1,000 Moroccan small and medium-sized enterprises (SMEs) adopt artificial intelligence. Developed in partnership with the European Bank for Reconstruction and Development (EBRD) and LinkedIn, the initiative will provide access to specialized AI training.
Through this program, entrepreneurs will receive LinkedIn learning licenses, enabling them to acquire essential AI skills and leverage its opportunities. In addition, several training modules will be made available, covering strategic topics such as innovation, sustainable development, and digital transformation. These individual and non-transferable licenses will remain valid until September 2025.
The initiative comes at a time when digital transformation is becoming a key driver of competitiveness for Moroccan businesses. A report published on May 30 by consulting firm PricewaterhouseCoopers (PwC) revealed that 27% of surveyed African business leaders stated their companies had already adopted generative AI, compared to a global average of 32%. The study, conducted across 105 countries, was based on a survey of 380 African executives, highlighting the continent’s relative lag in AI adoption.
By enhancing entrepreneurs’ skills, “Génération AI” aims to accelerate Morocco’s digital transformation. Supported by the Association des Femmes Entrepreneurs du Maroc (AFEM) and Technopark, the program seeks to have a significant impact on the country's business ecosystem. By facilitating AI adoption and helping SMEs upskill, this initiative could play a crucial role in integrating emerging technologies, driving growth and competitiveness for Moroccan businesses in the digital era.
By Samira Njoya,
Editing by Sèna D. B. de Sodji
