The startup, which took advantage of the slowdown of cultural and sports activities during the Covid-19 crisis, has improved its services. Now, it seeks more users.

The first fully-Moroccan smart ticketing platform Guichet.com, with more than 1,000 events and shows organized in collaboration with various partners, also plans to conquer other high-potential markets on the continent.

Guichet Maroc SARL, the startup behind Guichet.com, secured last Friday, March 11, a $309,000 (3 million dirhams) financing from CDG Invest, the investment arm of the CDG group. The startup, which was founded in 2009 by Ahmed Tawfik Moulnakhla (pictured), said it will use the money to consolidate Guichet.com’s operations in Morocco, extend to the sports industry, and conquer new high-potential markets in Africa.

Guichet.com is an intermediation platform between the public and event promoters (plays, soccer matches, music concerts, festivals, training courses, etc.). It provides them with tickets and digital tickets which can be paid for online. It's quite a useful app, especially for people who are not fond of waiting in line when going to see movies. The platform also provides partners with an autonomous management and steering environment with real-time ticketing monitoring.

The platform has tens of thousands of users, has covered over 1,000 events and shows, in partnership with several exclusive partners like the Mawazine Festival, the Marrakech Laughing Festival, the Fez Festival of World Sacred Music, and the Oasis Festival.

In 2021, new features were added to Guichet.com. These include an option to purchase packages including accommodation, catering, and ancillary products for an event; there is also a store where partners can sell their products. The app is available on PlayStore and AppleStore.

Ruben Tchounyabe