Driven by the quest for new avenues of growth, Meta is pouring its efforts into Africa, a continent teeming with promise. The company is actively engaged through a multitude of projects and initiatives with some noticeable successes.  

In Africa, over 21,800 businesses received valuable skills and support, empowering them to thrive in the digital age through the programs of Meta –the social media giant behind Facebook, Instagram, and WhatsApp.  According to key highlights disclosed by the company last Wednesday, Meta's dedication to nurturing creativity also shone through, with over 1,000 creators participating in innovation programs, honing their talents and reaching wider audiences. Moreover, the company's digital literacy initiatives made a significant impact, equipping over 160,000 individuals with essential skills to navigate the online world confidently.

"We remain committed to the continent, and our 2023 highlights reinforce some of the impact we’ve been able to create by supporting the growing ecosystems of creators and building communities through technology," commented Kezia Anim-Addo, Communications Director, Africa Middle East & Turkey, Meta.

Nine flagship projects across the continent in 2023 have enabled Meta to record the achievements highlighted. They include Creator Lab Live, a unique educational program for content creators in Nigeria, Ghana, and South Africa; Instagram Creators x Brand Academy’s nano courses; "Made by Africa, Loved by the World"; WhatsApp Channels; EbaSafeOnline; Youth Safety and Wellbeing; My Digital World; African XR Realities Lab and Meta Connect 2023.

According to Meta, its resources have been directed towards "initiatives that align with its core mission of empowering users to build communities and bring the world closer together."

Samira Njoya