Tourism is a key economic sector in Namibia.  At a time when the government is struggling to showcase the country’s attractions, digital solutions could contribute to the effective implementation of ongoing projects. 

LEFA Transportation Services, a Namibian e-mobility solution that connects drivers and passengers via its digital platform, announced on Monday, September 18 a partnership with Google Maps, the global online mapping service developed by Google.

The partnership aims to showcase Namibia's vast expanses on Google Street View, a virtual navigation service that complements Google Maps and Google Earth by enabling 360° panorama views. 

"By making the nation’s natural wonders, historic sites, and urban landscapes accessible with the click of a button, potential tourists can be enticed to experience the beauty of Namibia first-hand," said Melkies Ausiku, founder and general manager of LEFA Transportation Services.

As part of this ambitious 17,000 km project, Google Maps will carry out a major update on Namibia. Eventually, locals and visitors alike will discover greater precision in the names of the streets and newly mapped roads.

According to Melkies Ausiku, the project will provide an authentic and comprehensive digital representation of Namibia. The digital representation will thus serve as an innovative marketing tool, opening up opportunities for businesses to attract a global customer base. Local businesses, from charming accommodations to restaurants, cultural sites, and tour operators, will benefit from unrivaled visibility.

Samira Njoya