In January 2022, Twiga Foods launched a diversification strategy by adding a range of products to its offering. With Twiga Fresh, it pushes the commitment up a notch to offer quality and affordable food products to Kenyans.  

Kenyan agritech Twiga Foods recently launched Twiga Fresh, its subsidiary dedicated to commercial farming. According to Twiga Foods CEO Peter Njojo, the startup invested US$10 million with the support of development funds. The commercial farming subsidiary is already producing watermelons, onions, and tomatoes on a 650-hectare piece of land leased in Taita-Taveta, we learn. To boost its yield, Twiga Foods will use modern farming techniques.

“Twiga Fresh, in addition to our growing range of private label products, will ensure we drive growth in customer numbers and broaden the basket size by offering quality produce at a discount against prevailing market prices,” said CEO Njono.  

It is in line with the diversification strategy unveiled by Twiga Foods last January by adding sugar, salt, rice, cooking oil, maize flour, etc to the list of the products it sells. In November 2021, the agritech raised US$5 million to support its East and West African expansion.  

The startup, which connects farmers, sellers, and final consumers, promises to continue sourcing fresh farm products to address food inflation. By leveraging technology, it offers low prices by reducing the number of intermediaries in the supply chain. “The commodity-driven volatility in the world today is causing an unprecedented level of food inflation across the world. In Africa, we can least afford this disruption, and that is why we are excited about the imminent impact our technology-enabled supply chain will have in reducing the cost of food,” explained Peter Njonjo.

Ruben Tchounyabe