The platform aims to take advantage of the growing e-commerce industry, and the development of new buying habits.  

Public postal operator Egypt Post will launch an e-commerce platform in 2023. The platform, called ECOM Africa, aims to boost trade between Egypt and other African countries. 

In an interview with the Arabian Business, Sherif Farouk, chairman of Egypt Post, said the new platform will "help and benefit from major international e-commerce and online advertising companies, such as Amazon and Alibaba."

For several years now, Egypt is trying to boost its trade with other African countries by leveraging postal services. In 2020, the Egypt Post signed an agreement with the Universal Postal Union (UPU) to implement the Ecom@Africa initiative, which aims to promote and develop e-commerce between African Posts.

The agreement aims to enable Egypt to overcome the obstacles to e-commerce and make the country an e-commerce hub on the continent, given its strategic location.  It is in line with the country’s plan to increase its exports to other African countries from US$5 billion currently to US$10 billion by 2025. 

Thanks to the announced platform, the country's companies will be able to sell their products easily in other countries of the continent. "The Egypt Post fleet will be instrumental in delivering these goods to clients in other African countries," added Minister Farouk.

Samira Njoya