Digital Tunisia Program Launches to Expand Market Access for Startups

By : Samira Njoya

Date : vendredi, 31 janvier 2025 08:43

Collaboration between startups is a key driver of innovation and growth. By pooling resources, expertise, and networks, startups can more effectively overcome challenges related to funding, expansion, and market access.

The Digital Tunisia program has officially launched its first phase, focusing on the agritech sector. Led by consulting firm STECIA International in partnership with Qawafel, a program supporting Tunisian startups, the initiative aims to facilitate market access for Tunisian companies in agritech, healthtech, and edtech in Senegal and Mauritania.

In this initial phase, five innovative Tunisian companies will receive tailored support, including specialized training and strategic guidance to help them break into the Senegalese market. A business prospecting mission is scheduled for May 2025, providing participants with the opportunity to meet local partners and explore collaboration prospects.

The second phase will shift focus to healthtech and edtech. Six Tunisian startups in these sectors will be selected for market entry support in Mauritania. A prospecting mission and B2B meetings will take place in October 2025, helping companies explore export and cooperation opportunities.

Funded by the French Development Agency (AFD) and implemented by Expertise France, the program is part of a broader regional cooperation effort to strengthen trade and technological exchanges between North and West Africa. It aligns with Qawafel’s objectives of fostering economic development initiatives across the Maghreb and West Africa.

In the long run, the project aims to enhance cooperation among businesses in the three countries, position Tunisian startups as key players in the regional entrepreneurial ecosystem, and pave the way for future collaborations in other strategic sectors. By fostering interregional cooperation and technological innovation, the initiative seeks to develop solutions tailored to the needs of the African market.

Samira Njoya

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