Music holds a prominent place in Cameroon's cultural sector. Recognizing this significance, Orange has introduced initiatives to support industry stakeholders.

Orange Cameroon has relaunched its Orange Music Legends program in partnership with Cameroonian music legends. The telecommunications company announced this on Wednesday, June 26, during a press conference. This initiative aims to support and promote new musical talents across various genres.

This year, five iconic duos will be formed, each consisting of a legendary artist and a leading artist of the new generation. Together, they will revisit great hits that have resonated with multiple generations of music lovers. The event will take place on Wednesday, July 3, at the Yaoundé Multipurpose Sports Complex (Paposy).

Entrance tickets are free and can be downloaded via the Max it app, which provides access to Orange's services. The app is available on the Play Store and App Store. To download the super app Max it, click on "Marketplace," then "Event & Ticket." Select your ticket type: a free classic ticket or a VIP ticket (5,000 CFA Francs, or €7.61) for closer access to the stage. Complete your purchase and download your ticket.

Season 2 of the program promises to be even more spectacular with 24 episodes over 13 weeks, compared to 12 episodes previously. Additionally, games and quizzes will offer prizes totaling 5 million CFA Francs. The winning duo will receive 10 million CFA Francs. All votes will be cast via the Max it super app.

This initiative not only celebrates Cameroon's rich musical heritage but also supports the new generation of artists by providing them with a platform to gain recognition and collaborate with iconic figures in Cameroonian music. Alongside promoting local culture and talent, Orange Cameroon continues to innovate by offering practical digital solutions for its customers, thus reinforcing its commitment to digital transformation and support for the country's creative industries.

Samira Njoya