She is determined to transform access to technology for artisans in Africa. Through her startup, she aims to simplify life for entrepreneurs in the informal sector.

Bams Betga (photo) is a Cameroonian artist and entrepreneur, co-founder, and CEO of African Puzzle Works, a company that specializes in creating software for artisans. Founded in 2021 by Betga and Renée Clément, African Puzzle Works is committed to innovation aimed at supporting entrepreneurs in the informal economy. 

The company developed African Puzzle, a personal assistant designed specifically for entrepreneurs and project leaders. This mobile application, which utilizes audio and photo-based features, allows users to easily manage orders, client information, appointments, product catalogs, and track finances—without requiring literacy skills. "With our voice and image-based features, we remove the barriers to adopting technology for entrepreneurs with limited literacy. Everyone knows how to send a voice note or take a photo," explained Betga in 2024.

A former athlete, Bams Betga is also a singer-songwriter with four albums to her name. As the international partner of the World Business Angels Investment Forum in Cameroon, she is dedicated to improving access to financing for businesses. Additionally, she serves as the national representative for Cameroon’s startup ecosystem in the G100: Mission Million, a group of 100 women leaders worldwide.

In 2022, African Puzzle Works won first prize at the Blue Ocean Awards, which recognizes entrepreneurial innovation. More recently, in April 2024, Betga was nominated for Best Africa Solutions at the second edition of the Africa Solutions Week (SAS), held in France in September and scheduled to take place in Morocco from October 17 to 19, 2024.

Melchior Koba