African digital game production companies are now striving to develop a real industry on the continent. Ten of them, specializing in the production and marketing of video games, have announced the creation of an alliance - Pan African Gaming Group (PAGG) - for this purpose.

“We are creating a portfolio of mobile-first casual games that are fun, non-violent, and gender-inclusive. Our games are Made-In-Africa, For Africa, featuring African heroes wrapped in local culture, music, and environments. This allows our players to see themselves reflected in our games, which makes all the difference,” said Jake Manion, the project director.

The joint venture aims to strengthen the industry, creating more economic opportunities and jobs, sharing resources, skills, and access to markets to enable each member studio to create better games and reach more players. The goal is to position Africa on the map of the global games industry. The project targets the "400 million people connected in Africa with a smartphone," according to World Bank indicators. This opportunity is greater than that offered by Canada, the United States, and Mexico together. The promoters hope to reach a potential market of 680 million people by 2025. The global smartphone and computer gaming industry is attracting a lot of capital. According to Drake Star Partners, an investment bank specializing in financing the sector, $150 billion in new investments is expected in 2022. However, the share attracted by Africa in this capital remains low.

Among the founders of the PAGG is Olivier Madiba, a pioneer in Cameroon in the financing, production, and distribution of video games on computers and mobile phones. There are also leaders in the sector in countries like Kenya and Ghana.