In Africa, the coronavirus pandemic has accelerated the development of the e-commerce sector. The development calls for better structuring to streamline the sector and make it more efficient.

Lome will host a national e-commerce seminar from November 10 to 11, 2022. The seminar initiated by the Togolese Ministry of Trade is being organized in partnership with the World Trade Organization (WTO).

It aims to teach young Togolese entrepreneurs how to use new online marketing platforms amid the current acceleration of digital transformations and the rise of the e-commerce sector, which is presented as a major opportunity for economic actors.

New businesses are invited to register their interest in the seminar before November 7. According to the Ministry of Trade, women-led businesses are strongly encouraged to register.

Let’s note that a similar seminar is organized for actors in the textile sector, on the sidelines of the International Exhibition of African Textiles (SITA2022), being held in Lome (November 4 to 6, 2022).

Ayi Renaud Dossavi