Senegal wants to recapitalize its postal company to save it from its ongoing problems. One of the main solutions considered for this restructuring bid is service digitization. 

Last Tuesday, Senegal’s public postal operator La Poste and mobile money company Orange Finances Mobiles Senegal signed a partnership agreement to implement innovative projects. 

On its Twitter account, La Poste indicates that the agreement focuses on customer management with innovative and inclusive tools as formulated in its strategic expansion plan PSE-La Poste. 

A few months ago, Senegal decided to restructure its postal company and revive its activities. For that purpose, sectoral actors elaborated a strategic expansion plan aimed at transforming the public postal company, modernizing its sorting and hybrid mailing center, setting up a modern customer relations center, improving existing processes, products, and services, and introducing innovative services. 

To successfully implement the expansion plan, La Poste joined forces with choice partners, including  Orange Finances Mobiles and Ecobank.

Under the new partnership, La Poste will benefit from Orange’s experience in the development of innovative services and products. Meanwhile, Orange will capitalize on the postal operator’s assets and advantages, such as its proximity to the population and its extended network that allows it to be a reliable partner in the rapidly changing mobile money industry. 

Samira Njoya