The new director general was appointed to save the public postal company from its various woes.

Senegal’s public postal company “La Poste” will undergo an extensive digital transformation in the coming months, new director Mohamadou Diaïté indicates.

According to the director general, who assumed office last Monday, digital transformation is one of the priorities of the "Strategic Plan for the Expansion of the Post (PSE-P)." The said plan includes actions like the modernization of the company’s logistics, the development of electronic banking and e-commerce, and the addition of innovative financial services.

"It is not conceivable that in 2022 we will still be issuing manual receipts. We need to diversify our products and make up for our lateness to ensure improved profitability,” he said.  

In recent years, the national postal company has faced several issues affecting its operations. The issues include low-tech tools integration and poor management of customers’ new ICT needs.

To address the various issues identified, in 2021, the posts and telecommunication regulator ARPT organized a workshop for the development of a new strategy that would modernize the postal sector. The strategy focuses on four areas, including the promotion and use of ICTs to improve the overall performance of the sector.

Mohamadou Diaïté wants to ensure the continuity of the actions suggested. He plans to address the issues by "judiciously exploiting the objective and scalable opportunities presented by the" national postal company. For that purpose, an institutional transformation is needed to create a postal bank, he explained. He added that there is a need to accelerate digital transformation, diversify products and services to cover a broader range and introduce more innovation  by strengthening and modernizing logistics, electronic banking, and e-commerce

Samira Njoya