Across Africa, a rapid digital transformation is fueling the continent's economic emergence. Massive investments in technological infrastructure are laying the groundwork for innovation, job creation, and enhanced connectivity, offering a powerful catalyst for growth.

Swedish telecoms giant Ericsson is teaming up with the Malagasy government to accelerate the country's digital transformation, following a recent working visit by its regional leadership.

Strategic meetings with key partners, customers, and industry leaders explored leveraging Ericsson's technologies to expand mobile broadband, bridge the digital divide, and empower individuals, businesses, and communities.

"The engagements focused on Madagascar’s Information and Communications Technology (ICT) landscape and delved into areas of collaboration to leverage Ericsson’s innovation to expand mobile broadband access, drive digital inclusion, and create unlimited opportunities for individuals, empower businesses, and transform communities," an Ericsson release points out.

This initiative is part of Ericsson's #AfricaInMotion vision, aiming to contribute to sustainable development and digitization across the African continent. Ericsson's commitment to Madagascar includes recent collaborations like the 2Africa submarine cable project alongside Vodafone. The company is also intensifying investments in telecom infrastructure across its African markets.

The recent working visit thus reaffirms Ericsson's commitment to supporting Madagascar's digital transformation ambitions, contributing to a more connected and prosperous future for the island nation. According to the company's Mobility Report published in November 2023, mobile subscriptions in sub-Saharan Africa are forecast to grow by 3% annually. The number of subscriptions is expected to rise from 940 million in 2023 to 1.1 billion in 2029, with 5G leading this rapid expansion.

Samira Njoya