Last year, Côte d’Ivoire’s mobile money market was shaken by a new actor, which increased competition with an aggressive pricing policy. The competition forced strategic adjustments, much to users’ benefit. 

In Côte d’Ivoire, Orange Money Afrique is no longer reserved for Orange Côte d’Ivoire’s users only. Indeed, to boost financial inclusion in the country the telecom operator opened access to its platform, allowing users to carry out various financial transactions irrespective of the network they are subscribed to. 

According to Mariame Diaby Touré, CEO of Orange Money Côte d’Ivoire, to carry out their transactions, users only have to download the Orange Money Afrique app, register by following the required steps, and validate their mobile money account. Then, they can send or withdraw money, carry out merchant services and pay bills right from the app. 

By opening Orange Money Afrique to other networks’ subscribers, Orange Côte d’Ivoire materializes the mobile money interoperability being advocated by the government since 2020. “It is an additional step towards financial inclusion,” says Mariame Diaby Touré.

Currently, the telecom operator is multiplying initiatives to remain the leader of the Ivorian mobile money market disputed with Wave, MTN Money, and MOOV Money. To get closer to its users, the operator has 41,000 kiosks installed all over the country. It also made significant investments in its network infrastructure to guarantee quality services. Thanks to those investments, Orange Money Afrique is accessible everywhere, even in remote areas.  

“We are proud to be part of Orange Group, which has great network ambitions. We have covered almost every part of the country with 3G and 4G,” Mariame Diaby Touré indicates.