Launched only one year ago, this startup has already established a large network of more than 10,000 grocers, to whom it offers discounts on major brand products. Its goal is to expand its network over the next few years.

WafR is a Moroccan startup that helps buyers and grocers get discounts on products from department stores and supermarkets. Currently, over 10,000 grocers are part of the startup’s customer network - a number it seeks to increase to 50,000 a few years from now.

To meet its ambitions, WafR recently raised 3.5 million dirhams ($374,000). While disclosing the news on February 16, 2022, the startup said the operation’s proceeds would mostly be used to expand its network of grocers, speeding up its growth as well in the process.

“After the 300,000 dirhams commitment we first secured, many other investors showed interest in WafR and joined the funding round. As a result, we raised 3.5 million dirhams and our valuation reached 30 million dirhams,” commented Ismail Bargach (photo), WafR's co-founder, after the fundraising.

According to WafR’s estimates, in Morocco, grocery stores capture 85% of sales while department stores and supermarkets get the remaining 15%. To balance these statistics is the startup’s main mission: encourage more grocers to turn to the products of department stores and supermarkets. 

Chamberline Moko