Digital Outsourcing: Konecta Launches in Egypt with $100 Million Investment

By : Hikmatu Bilali

Date : mardi, 14 janvier 2025 04:26

Egypt has established itself as a regional hub for IT and outsourcing services, with a thriving offshoring industry that contributes significantly to the economy. Its geographic position provides easy access to markets in Europe, the Middle East, and Africa, which Konecta will leverage to serve global clients.

Konecta Egypt, a subsidiary of the Spanish digital and CX AI leader Konecta signed a Memorandum of Understanding (MoU) with the Information Technology Industry Development Agency (ITIDA). The signing, announced on January 9, was attended by Dr. Amr Talaat, Minister of Communications and Information Technology, Nourdine Bihmane, Group CEO of Konecta, and Prime Minister Dr. Mostafa Madbouly who presided over the ceremony.

Nourdine Bihmane expressed optimism about the partnership, stating, By establishing our regional headquarters in Egypt, we aim to harness the country’s exceptional talent pool to deliver cutting-edge digital solutions and foster a highly skilled workforce that will shape the future of customer experience globally.”

The agreement, signed by ITIDA CEO Eng. Ahmed El-Zaher and Konecta’s regional CEO Mr. Ahmed El-Harany, marks Konecta Group's official launch in Egypt. The company will establish its regional headquarters in New Cairo to serve markets in the Middle East, Africa, Europe, and the Americas. Over the next three years, Konecta plans to invest approximately $100 million and employ nearly 3,000 specialists to provide advanced digital services, including artificial intelligence, digital transformation, cybersecurity, big data, IoT, and multilingual customer support in languages such as English, French, German, Italian, and Spanish.

As part of this initiative, Konecta will establish its first Global Center of Excellence (CoE) for Gen-AI in Egypt, leveraging its expertise to support global operations. The partnership will also include collaborative efforts with ITIDA to enhance the skills of Egyptian talent through specialized training and upskilling programs.

Eng. Ahmed El-Zaher emphasized the importance of the partnership, calling it a milestone for Egypt’s IT sector. He said the collaboration with Konecta “underscores the growing confidence of leading global IT companies in Egyptian talent. It will generate diverse job opportunities across key areas, including business process outsourcing, IT services, and engineering R&D.”

The move highlights the growth of Egypt's offshoring market and the increasing interest from global companies in establishing a presence in the country. It comes on the heels of ITIDA’s recent signing of an MoU in December with Foundever, a provider of customer experience (CX) solutions and contact center services.

The partnership will help address the unemployment rate in Egypt which has been a challenge, particularly for youth. According to the Central Agency for Public Mobilization and Statistics (CAPMAS), Egypt’s Unemployment Rate increased to 6.70% in September 2024, from the previously reported figure of 6.50% in June 2024.

Hikmatu Bilali

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