Google is accepting applications for the 2024 Hustle Academy, a 5-day bootcamp to boost small and medium-sized enterprises (SMEs) in Sub-Saharan Africa (SSA). This year's program features a new focus on business-oriented artificial intelligence (AI) training.

Since 2022, the Hustle Academy has supported over 10,000 businesses in securing funding and creating jobs through education, mentorship, and networking. New AI modules will help businesses make data-driven decisions, optimize operations, and develop AI-powered marketing strategies.

Applications for the 2024 cohort are open to SME owners in Kenya, Nigeria, and South Africa.