Google has opened applications for its 2025 Hustle Academy, a free five-day virtual bootcamp for small businesses in Kenya, Nigeria, and South Africa. The announcement was made on March 6.

The program will equip entrepreneurs with AI skills, digital tools, and strategies to drive growth and efficiency.

Led by expert trainers, the bootcamp features live sessions, personalized mentorship, and networking opportunities. Participants will learn to integrate AI into their operations, enhancing competitiveness in a digital economy.