British beverage company Diageo Plc recently announced the launch of its new Africa Digital Hub in Nairobi, Kenya.

The hub will serve Diageo's key markets in Africa, including Kenya, Nigeria, South Africa, and Ghana, and accelerate the company's digital transformation plans on the continent. It will be headed by Waithera Kabiru, former Head of Media Futures at EABL (East African Breweries Limited), a Kenya-based holding company that also manufactures beverages.