Côte d'Ivoire’s La Poste and China’s Caftrade launch GO'POST green mobility and logistics project Initiative includes electric ride-hailing, eco-friendly express delivery, and mobile payments Pilot phase to deploy 100 electric cars and 200 electric motorcycles.

Côte d'Ivoire’s national postal services operator, La Poste, and Chinese digital logistics firm Caftrade, signed a partnership on Tuesday, April 8, to launch GO'POST, an integrated green mobility and logistics solution. Presented at a ceremony led by Digital Transition and Digitalization Minister Kalil Ibrahim Konaté, the initiative combines electric ride-hailing, eco-friendly express delivery, and digital services to modernize urban transport while addressing environmental concerns.

"The launch of GO'POST illustrates the government’s commitment to making digital technology a driver for modernizing the administration, fostering economic and social inclusion, and serving as a growth engine for young entrepreneurs. We are implementing the President of the Republic’s directives regarding the modernization of La Poste, in order to offer services that contribute to digital inclusion, as evidenced by this initiative," stated Konaté.

The project centers on three key components: electric ride-hailing passenger transport, eco-friendly express delivery for individuals and businesses, and an interoperable mobile payment solution. The pilot phase will deploy 100 electric cars and 200 electric motorcycles, preceding a nationwide rollout.

This initiative coincides with the continent's growing energy and digital transition. Africa's electric vehicle market is rapidly expanding. A Mordor Intelligence study values it at $15.8 billion in 2024, projecting it to reach $25.4 billion by 2029, with a 10.2% average annual growth rate. This momentum reflects increasing awareness of environmental issues and a commitment to sustainable and smart solutions, particularly in urban transport and connected services.

The launch of GO'POST is expected to significantly impact Côte d’Ivoire’s economic and social landscape. Beyond reducing pollutant emissions, the project aims to create new "green" jobs, support digital entrepreneurship, and enhance financial inclusion through accessible mobile payment solutions. By integrating technology with mobility, the initiative paves the way for a more resilient, sustainable, and inclusive ecosystem.

Samira Njoya